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VERIZON

Business/Management/Marketing Courses


Titles and credit recommendations for all learning experiences recommended for college credit within the Business/Management/Marketing section can be found below. To locate information on additional learning experiences, which have also been recommended for college credit, use the Organization Directory Page link above for a complete list of titles for all learning experiences or use the following links to go directly to other sections: 

Buildings Technical Training Program
Computer Training Courses
Developmental Studies Program
General Courses
Residential/Business Service Centers

Titles of all evaluated learning experiences in the Business/Management/Marketing section
 
NOTE: The following courses were formerly recommended for credit but no longer carry active credit recommendations. In cases where credit recommendations have been inactive for five or more years, the course exhibits have been abbreviated. Unless otherwise indicated, complete information for abbreviated course exhibits can be found in the 1992 print edition of this Directory.

NOTE: The courses below preceded by an * were evaluated and recommended for credit by the American Council on Education's College Credit Recommendation Service for New England Telephone. Contact National PONSI for further information on any of these courses. The courses below preceded by an ** were evaluated and recommended for credit by the American Council on Education's College Credit Recommendation Service for NYNEX Mobile Communications Company. Contact National PONSI for further information.

*Business Meeting Skills (PB11500)
**Coaching for Improved Performance (SPV105)
*Communications Workshop (PB11300)
Computer Applications in Marketing (M0906)

Consumer Behavior and Data Sources (M0910)
Consumer Behavior and Marketing Strategy (M0902)
First Level Workshop (5036)
Forecasting and Sampling (M0904)
**Fundamentals of Corporate Finance (EXT112)
*Investment in Excellence (PB16200)
*Labor Relations
Marketing Concepts (M0909)
Marketing Concepts and Analysis (M0900)

Marketing Strategy and Planning (M0914)
Market Research and Data Reduction (M0911)
Market Research and Segmentation (M0901)
Market Segmentation, Promotion, and Distribution (M0913)
Multivariate Analysis (M0905)
**Oral Presentation Skills (GEN105)
**Performance Appraisal Workshop (SPV110)
*Principles of Supervision: Managerial Task Cycle (PB16900)
**Put It In Writing (GEN106)
Sampling and Forecasting (M0904)
Second Level Workshop (5030)
Statistical Foundations (M0903)
*Situational Leadership II (PB16100)

*Stress Management: A Positive Strategy (PB03000)
*Telemarketing (CA60600)
*Trainer Skills Workshop (PB13300)
**Transitioning: Introduction to Management Skills (SPV100)
*Writer’s Workshop (PB11600)


Descriptions and credit recommendations

*Business Meeting Skills (PB11500)
Dates: April 1987 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Business Communications (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

**Coaching for Improved Performance (SPV105)
Dates: June 1992 - December 1995.
Credit recommendations: In the lower division baccalaureate/ associate degree category, 2 semester hours in Elements of Management or Business (8/92). NOTE: Student must successfully complete both SPV100 and SPV105 to receive credit. NOTE: Complete information on this course last appeared in the 1996 edition.

*Communications Workshop (PB11300)
Dates: January 1983 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 2 semester hours in Business Communications or Communications (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

Computer Applications in Marketing (M0906)
 (Business Statistics)
Dates: Version 1:
March 1976 - February 1978. Version 2: March 1978 - August 1986.
Credit recommendation: Version 1 or 2: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category, 3 semester hours in Business or Statistics (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

Consumer Behavior and Data Sources (M0910)
Dates:
July 1980 - August 1986.
Credit recommendation: In the graduate degree category, 3 semester hours in Marketing (3/82). NOTE: Complete information on this course last appeared in the 1992 edition.

Consumer Behavior and Marketing Strategy (M0902)
Dates:
February 1976 - October 1980.
Credit recommendation: In the upper division baccalaureate degree category, 3 semester hours in Marketing (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

First Level Workshop (5036)
Dates: Version 2:
June 1985 - September 1991. Version 3: October 1991 - December 1993.*
Credit recommendation: Version 2 or 3: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category, 3 semester hours in Management (4/85 revalidation) (10/91 revalidation) (8/92 revalidation). NOTE: Some of the content of this course overlaps with Second Level Workshop (5030). If both courses are successfully completed, the combined credit recommendation is 4 semester hours in Management. *NOTE: An earlier version of this course, dating from August 1974 through May 1985, was recommended for credit. Please consult the 1992 Directory for further information. NOTE: Complete information on Versions 2 and 3 of this course last appeared in the 1996 edition.

Forecasting and Sampling (M0904)
(Formerly Sampling and Forecasting [M0904])
Dates: Version 1:
July 1975 - February 1978. Version 2: March 1978 - August 1986.
Credit recommendation: Version 1 or 2: In the upper division baccalaureate degree category or in the graduate degree category, 3 semester hours in Applied Statistics (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

**Fundamentals of Corporate Finance (EXT112)
Dates: June 1991 - December 1995.
Credit recommendation: In the lower or upper division baccalaureate degree category, 1 semester hour in Analysis of Financial Statements, Finance for Non-Financial Managers, Business or Finance elective, or Entrepreneurship (8/92). NOTE: Complete information on this course last appeared in the 1996 edition.

*Investment in Excellence (PB16200)
Dates: October 1983 - May 1991.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Communications, Human Relations, or Psychology (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

*Labor Relations
Dates: April 1984 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Labor Relations or Labor Studies (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

Marketing Concepts (M0909)
Dates:
June 1980 - August 1986.
Credit recommendation: In the upper division baccalaureate  degree category or in the graduate degree category, 3 semester hours in Marketing (3/82). NOTE: Complete information on this course last appeared in the 1992 edition.

Marketing Concepts and Analysis (M0900)
(Marketing Management)
Dates:
May 1975 - June 1980.
Credit recommendation: In the graduate degree category, 3 semester hours in Marketing (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

Marketing Strategy and Planning (M0914)
Dates:
May 1981 - August 1986.
Credit recommendation: In the upper division baccalaureate degree category or in the graduate degree category, 3 semester hours in Marketing (3/82). NOTE: Complete information on this course last appeared in the 1992 edition.

Market Research and Data Reduction (M0911)
Dates:
October 1980 - August 1986.
Credit recommendation: In the upper division baccalaureate degree category, 3 semester hours in Marketing (3/82). NOTE: Complete information on this course last appeared in the 1992 edition.

Market Research and Segmentation (M0901)
(Introduction to Market Research)
Dates:
September 1975 - August 1980.
Credit recommendation: In the graduate degree category, 3 semester hours in Marketing (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

Market Segmentation, Promotion, and Distribution (M0913)
Dates:
April 1981 - August 1986.
Credit recommendation: In the upper division baccalaureate degree category or in the graduate degree category, 3 semester hours in Marketing (3/82). NOTE: Complete information on this course last appeared in the 1992 edition.

Multivariate Analysis (M0905)
(Marketing Applications of Multivariate Analysis)
Dates: Version 1:
January 1976 - February 1978. Version 2: March 1978 - August 1986.
Credit recommendation: Version 1 or 2: In the graduate degree category, 3 semester hours in Marketing (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

**Oral Presentation Skills (GEN105)
(Oral Communications)

Dates: March 1990 - December 1995.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Communications, Speech in the General Education electives or English-oral delivery (8/92). NOTE: GEN105 and GEN106 are equivalent to 2 semester hours in Business Communications in the upper division baccalaureate degree category. NOTE: Complete information on this course last appeared in the 1996 edition.

**Performance Appraisal Workshop (SPV110)
Dates: December 1990 - December 1995.
Credit recommendation: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category, 3 semester hours in Principles of Management (8/92). NOTE: Student must successfully complete SPV100,
SPV105 and SPV110 to receive credit. NOTE: Complete information on this course last appeared in the 1996 edition.

*Principles of Supervision: Managerial Task Cycle (PB16900)
Dates: November 1985 - January 1994.
Credit recommendation: In the upper division baccalaureate degree category, 2 semester hours as an elective in Management or Supervision (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

**Put It In Writing (GEN106)
Dates: May 1990 - December 1995.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Business Writing or English (8/92). NOTE: GEN105 and GEN106 are equivalent to 2 semester hours in Business Communications in the upper division baccalaureate degree category. NOTE: Complete information on this course last appeared in the 1996 edition.

Second Level Workshop (5030)
Dates:
Version 2: June 1985 - September 1991. Version 3: October 1991 - December 1993.*
Credit recommendation: Versions 2: In the lower division baccalaureate/associate degree category, 3 semester hours in Applied Behavioral Sciences (4/85 revalidation). Version 3: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category, 3 semester hours in Management (10/91 revalidation) (8/92 revalidation). NOTE: Some of the content of this course overlaps with First Level Workshop (5036). If both courses are successfully completed, the combined credit recommendation is 4 semester hours in Management. *NOTE: An earlier version of this course, dating from October 1972 through May 1985, was recommended for credit. Please consult the 1992 Directory for further information. NOTE: Complete information on Versions 2 and 3 last appeared in the 1996 edition.

Statistical Foundations (M0903)
Dates: Version 1:
May 1975 - February 1978. Version 2: March 1978 - August 1986.
Credit recommendation: Version 1 or 2: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category or in the graduate degree category, 3 semester hours in Statistics (8/76). NOTE: Complete information on this course last appeared in the 1992 edition.

*Situational Leadership II (PB16100)
Dates: August 1983 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Management or Supervision (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

*Stress Management: A Positive Strategy (PB03000)
Dates: January 1986 - January 1994.
Credit recommendation: In the upper division baccalaureate degree category, 1 semester hour in Management, Psychology, or Supervision (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

*Telemarketing (CA60600)
(Residence Representative Initial Training)

Dates: February 1981 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 3 semester hours in Customer Relations or Telemarketing (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

*Trainer Skills Workshop (PB13300)
Dates: January 1983 - January 1994.
Credit recommendation: In the upper division baccalaureate degree category, 3 semester hours in Instruction Design or Training and Development (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.

**Transitioning: Introduction to Management Skills (SPV100)
Dates: October 1989 - December 1995.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Elements of Management or Business elective (8/92). NOTE: Complete information on this course last appeared in the 1996 edition.

*Writer’s Workshop (PB11600)
Dates: July 1982 - January 1994.
Credit recommendation: In the lower division baccalaureate/associate degree category, 1 semester hour in Business Communications or Development Education (1/89). NOTE: Complete information on this course last appeared in the 1996 edition.


Updated 6/6/07

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